Read Group to make data suppression service available online

Released on = April 27, 2007, 10:56 pm

Press Release Author = Read Group plc

Industry = Marketing

Press Release Summary = Data management company The read group is to make its data
suppression service available online, as part of a range of packages that it plans
to release over the coming months.

Press Release Body = The firm said that Suppression Online would allow the service
to be accessed by

all businesses sending mailings, and enable a fast and responsive return for marketing

campaigns that depend on databases.


\"The read group said clients would be able to download a free data audit

service from the website, which will detail the number of deceased, duplicated records

and incorrect addresses.


Mark Roy, chief executive and founder of The read group, said: \"Some existing

online solutions force businesses with limited budgets to buy more than they require

when they simply want to suppress deceased and gone away [consumers], making such

desirable aspirations inequitable.


Roy said the service would also benefit larger companies that want to process

data against established market-leading products at a competitive price.


He added: \"The service is an affordable and easy to use solution that literally

does what it says on the tin -- enables you to manage your suppression online.\"


Web Site = http://www.suppressiononline.com

Contact Details = Contact Person: Rob Wilson
c/o Mark Bell

Street Address: St George\'s House

City: 15 Pembroke Road

State: Sevenoaks

Country: UK

Zip Code: TN13 1XR

Phone Number: 01732 467950

Contact Email: rob.wilson@suppressiononline.com

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